Consumer startup valuations
Where consumer companies are priced at pre-seed in the US, for each round size.
- Data as of Q2 2026
- Updated 20 August 2026
- Sources: Carta
The numbers
At a glance
- Median SAFE cap
- $14M
- Consumer, raising $1M–$2.5M, post-money
- Carta, Q2 2026 · Estimated
- Top quarter
- $24M
- 75th percentile, raising $1M–$2.5M
- Carta, Q2 2026 · Estimated
- Median cap, small rounds
- $6.3M
- Consumer, raising under $250k
- Carta, Q2 2026 · Estimated
- All industries, same round size
- $18M
- Median cap, raising $1M–$2.5M
- Carta, Q2 2026
Our reading
What the numbers say
Consumer companies get lower caps than most at pre-seed in the US. Raising $1M–$2.5M, the median SAFE cap was about $14M, against $18M for all industries.
Small rounds show it most: under $250k, the median cap was about $6.3M. A quarter of consumer SAFEs raising $1M–$2.5M were capped above about $24M.
The data
The full tables
| Amount raised | 25th percentile | Median | 75th percentile | 90th percentile |
|---|---|---|---|---|
| Under $250k | $3.8M | $6.3M | $13M | $23M |
| $250k–$500k | $6M | $9.6M | $18M | $30M |
| $500k–$1M | $7.5M | $13M | $19M | $30M |
| $1M–$2.5M | $9.6M | $14M | $24M | $38M |
| $2.5M and up | $18M | $24M | $47M | $93M |
Post-money valuation caps, by the amount raised on the SAFE. Carta's figures for this industry, moved to Q2 2026's level, so all of them are estimated.
Sources: Carta, State of Pre-Seed: Q2 2026
- Carta prints SAFE caps by industry for several quarters together. We move them to the level of Q2 2026 by the same factor as all industries, so every US figure here is an estimate.
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About this data